May Reflections

Before we jump into this month’s inspiration, a quick update from us!

This May, we hosted our first Creatives & Impact Meetup and Animated for Impact screening in Bali, bringing together a brilliant mix of people. Everyone came with a shared interest: to explore how creativity and storytelling can be harnessed for nature, connection, and action.

The screening sparked great conversations and positive feedback from the community. We can’t wait to bring the next screenings to Ubud and London Climate Action Week!

We still got some spots left, so make sure to sign up if you are in town.

Now, onto the creative sparks of May.
This month, we’ve added more storytelling and campaigns from Asia because while a lot of global campaigns are driven by the West, we want to spotlight the voices, ideas, and creatives coming from this side of the world too.

Let’s dive in!


From Asia

Earthrise Studio Climate Crossroads: Regenerative Farming in Bali

As part of Earthrise’s series on climate, culture, and tourism, this episode spotlights a new generation of Balinese farmers reclaiming ancestral knowledge, blending regenerative farming, community-led tourism, and cultural preservation to imagine a different way forward.

Screenshot from Instagram

Why we liked it:

  • Reframes travel as more than a destination—asking us to consider the impact on land, culture, and livelihoods

  • Beautifully connects farming, tradition, and regeneration through imagery—rice terraces, water systems, hands in the soil

  • Centers local voices and perspectives, avoiding outsider storytelling tropes

  • Sparks reflection on our role as travelers—how do we engage with the places we visit?

🎥 Shoutout to talented filmmaker Jakub Chlouba, who’s also part of RAN Collectives, and Astungkara Way, who is cultivating a Regenerative Future for Travel and Farming in Bali!


🔗 Watch here
🔗 More


All Eyes on Papua - Global Solidarity in Social Media Activism

From “All Eyes on Rafah” to activism in Papua, Sudan, and Congo, social media movements are showing how simple visuals and collective hashtags can unite global voices for action.

Why we liked it:

  • Proves the power of simple visuals and slogans—“All Eyes On” resonates across contexts

  • Unites global audiences around local issues, showing solidarity in action

  • Shows how consistency and clarity in messaging fuel momentum

  • Reminds us that sometimes a hashtag can be more than just a trend, it can be a rallying cry

🔗 BBC: All Eyes on Rafah
🔗 Mongabay: All Eyes on Papua
🔗 Human Rights Monitor: Papua’s Forests


From the World

Deutsche Bahn – No Need to Fly

A hyper-local, data-driven campaign showing you don’t need to fly far to experience the world’s beauty—Germany’s got it too.

Photo from Clio Awards

Why we liked it:

  • Flips the idea of travel—reframing local as aspirational, not second-best

  • Makes sustainability feel like the cooler, smarter choice—not a compromise

  • Uses data and visuals to make the argument clear and compelling

  • Feels smart, clever, and personal—not preachy

🔗 Ogilvy Case Study


Back Market – Let’s End Fast Tech

Back Market’s Let’s End Fast Tech campaign challenges the culture of constant upgrades and overconsumption, urging people to choose refurbished devices, hold onto their tech longer, and rethink what we really need.

Photo by Back Market

Why we liked it:

  • Makes the invisible visible—connecting personal choices (upgrades) to global issues

  • Turns a simple visual comparison into a cultural critique on overconsumption

  • Challenges the “newer is better” mindset with a bold, timely message

🔗 Back Market Instagram
🔗 Read article


What campaign or creative project have you seen this month that inspired you? Share it with us!

Thanks for reading!

With Love,

🐋 Yanyie, RAN Collectives


Next
Next

April Reflections