
On The Edge - Storytelling for the Mobula Rays
The latest TikTok trend may not be what you’re expecting. It’s time for Mobula Mobula to take the stage, inspiring a movement of pride across Indonesia. #legendalaut
We’re delighted to collaborate with On the Edge, not least because their mission and means - to harness storytelling to reconnect people with nature - aligns deeply with our own beliefs at RAN.
In partnership with the incredibly inspiring Thresher Shark Indonesia and founder/marine biologist Rafid Shidqi and his team.
This project will champion local voices, turning fishers pledges to new livelihoods into a pride movement. The idea is to develop and run a series of creative workshops to co-create a social content series with local community members. Naming it #legendalaut, it will be an optimistic and joyful campaign centred around stories told by Champions in their own raw, authentic, creative voices, shining a light on the pioneers in their community who are striving to protect the rays through bold life changes.